Last week we were joined by over 150 people in our live webinar - Understanding the 2023 Recessionary & Inflationary Mindset: How to connect to the new consumer.
Our speakers, co-Founder Crawford Hollingworth and Global Behavioural Intelligence Director Liz Barker, drew on the insights of behavioural science to identify three key challenges consumers are facing in this recessionary period:
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how consumers struggle to adjust to this new reality and resulting coping strategies
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how inflation can be extremely disorienting, making it hard to navigate cost and spend, and
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how we dislike such uncertain times, and search for stability
For each challenge they outlined the emerging mindsets and coping strategies, analysing the situation through a BeSci lens. Before exploring how behavioural science can reveal ways for companies to help consumers navigate these challenges with empathy, connecting with and supporting their customers.
Whether you attended it and want to know more - or wish you could have made it - we want to let you know we will be releasing related articles soon.
In the meantime if you have any follow up questions, or want to get in contact with us, please reach out to [email protected] or [email protected]