The Behavioural Architects invite you to a FREE webinar on Habits: How to make and break habits in these challenging times.
We are living through a time of unprecedented and widespread disruption of behaviours and routines.
“The routines built up over time are gone, so we all have to make new decisions about how we live now. Everything we do requires a decision, takes more energy and feels uncertain.” - Wendy Wood Professor of psychology at USC.
This context provides a huge and exciting opportunity for behavioural change. Knowing how to set about rebuilding and adapting broken habits or building completely new ones is at the top of everyone’s agenda.
TBA have been working hard to bring together the latest thinking from behavioural scientists, neuroscientists, psychologists and practitioners to provide a practical toolkit for how to make and break habits in the new normal - tried and tested by many of our clients.
In this webinar, Crawford Hollingworth, co-founder of The Behavioural Architects will provide a refresher on what a habit actually is, explain why we need them, why they are considered the holy grail of marketing and most importantly, how to form habits during this time of flux.
Crawford will discuss six strategies for making and breaking a habit, by bringing them alive with some of our observations and case studies on how COVID-19 is changing habits. From more exercising at home, more active commuting, more socialising in virtual worlds, more contactless payments, to the new, more health conscious behaviours we are seeing in 2020, this webinar will share tangible examples of habits for everyone to relate to.
We will be launching our New habits ebook ‘The Behavioural Scientist guide to making and breaking habits’ FREE for all attendees.
This webinar will take place on Thursday the 5th of November at 3-4pm BST.
Don’t risk missing out and book your spot here now.