Just do It - Rethinking the Gap

14 August 2023

Just do it...

The slogan is of course Nike's, but it's become ubiquitous for anyone trying to get something done. And yet, so often we don't 'do it'.

The reasons why lie in the Intention-Action gap, aka as the Intention-Behaviour gap or the Say-Do gap or even the Green Gap for sustainable behaviours.

In our latest article, we look at three innovative approaches to narrowing the Intention-Action gap:

  • Building stronger intentions by framing the personal benefits
  • Building stronger intentions by harnessing social pressure
  • Narrowing the gap by making the behaviour easier to achieve

Whether you are solving big global problems or your own struggles to act, we can all use this kind of innovative thinking.

Give the full article a read here


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