Our TWO talks at the MRS Behavioural Science Summit 2021

13 September 2021


Our co-Founder, Crawford, will be speaking at TWO sessions at the prestigious MRS Behavioural Science Virtual Summitwhich takes place on September 22nd and 23rd.

In a nutshell, the MRS Behavioural Science Virtual Summit explores how Behavioural Science frameworks and methodologies improve understanding and measurement of consumer behaviour by hearing talks from a range of leading industry experts.

Here is an overview of Crawford’s talks:

Day one: The Rise of the Zoombie [of Teambie]: In this session, Crawford will discuss the nine behavioural issues that can cause sub-optimal behaviour and outcomes on the video platform, followed by some illuminating BeSci research behind each and suggest simple interventions to counter these issues.

Crawford will then be joined by Leoné and the floor will open up for questions.

This talk is based on our FREE Behavioural Science guide to understanding and combatting the potential issues that can emerge in virtual meetings, which was sponsored by Eli Lilly.

Day two: Designing for honesty in a world that likes to bend the ruleMore than nine in ten (92%) people grade their own compliance with Covid-19 lockdown restrictions as better than what they think the population average is. Source: UCL Covid-19 Social Study.

Even before the ‘new guidelines’ most of us liked to bend the rules a little or be just a little dishonest, but not enough to delude ourselves of our own integrity, to maintain our perception of honest self...

In this talk, Crawford will bring alive how Behavioural Science explains why people, are also ‘a little’ dishonest. And how this understanding can inspire ways to steer people towards greater honesty in all aspects of life. It will draw on a wide range of projects that look at how to redesign contexts to elicit more honest behaviour and greater levels of truth. This talk was inspired by an award-winning talk given by Sam Paul in our Australian office earlier this year.


This is undoubtedly one of the most prestigious conferences in our industry, so be sure to reserve your ticket here.

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