TBA hires Ashwini Natraj as the Director of Quantitative Research

14 July 2022

We are excited to announce that Ashwini Natraj has joined as Director of Quantitative Research as we continue to develop and expand our global quantitative offer.

Ashwini was previously an associate director at London Economics, with more than eight years’ experience in applied behavioural science. Her public and private clients have included the European Commission, the Financial Conduct Authority, the Law Society, global retail banks, major international law firms and ‘big four’ management consultancies.

The Behavioural Architects co-founder Sian Davies commented:

“We’re delighted to welcome Ashwini to our growing team. Through her PhD and extensive time in consulting, her knowledge of applied behavioural science is outstanding. 

"I am excited to work with Ashwini as we expand our quantitative offer. This includes new approaches to understanding and measuring behaviour, as well as testing and evaluating behavioural science-inspired interventions. 

"With our blend of behavioural science understanding and qualitative and quantitative research skills, we are now uniquely placed to tackle behavioural challenges for our clients.”

Find the full press release here.

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