Winning TWO MRS awards!

11 January 2021

We are proud to share that The Behavioural Architects has won TWO prestigious MRS awards!

We won the Jeremy Bullmore Award for Creative Development Research - for our open-source guide; ‘Physical Distancing: A Behavioural Science Toolkit to Aid Physical Distancing and People Movement in a Covid-19 World.’ The inspiration for this guide came from the award-winning work carried out for Transport for New South Wales TfNSW, where we were asked to improve the flow of people on Sydney’s busiest automated train stations to avoid crowding and delays.

As the 2020 pandemic took hold, we saw how the same insights and interventions applied in Sydney could be repurposed to help businesses struggling with COVID-19 requirements for physical distancing and movement issues. The Toolkit was published for free across numerous platforms including The Marketing Society, WARC, and has received 1,000s of downloads!

We also won the New Consumer Insights Award - for Decoding Decisions: making sense of the messy middle with Google. Through this research, we created an updated model of consumer decision making - the Decoding Decisions model, which reflects the complex reality of decision-making behaviour in the internet era. Our decision-making simulations across 31 categories highlight simple ways companies can use BeSci to gain advantage in this highly competitive space.

This work has also gone on to win the MRG award for best research initiative 2020!

For a quick overview, read our blog post on this work here.

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