Unlocking growth for an iconic drinks brand across new casual occasions
How can we drive growth by breaking into new casual consumption occasions?
TBA Approach.
In context behavioural deep-dive within casual drinking occasions.
Interrogating existing habit loops to explore triggers and rewards for casual drinks, including wine & beer.
Behavioural disruption via an ‘Experiment Box’ of potential new drinks serves to explore opportunities to unlock growth in new occasions.
Activation workshop with client cross-functional teams.
Behavioural Insights, Interventions & Impact.
Identified existing habit loops associated with our client’s product vs. existing competitors in casual drinking occasions.
Highlighted triggers and barriers and key innovation ‘frontiers’ to unlock growth in casual occasions.
Identified role for new serves and product innovation to create new brand anchors and drive growth in casual occasions.
Insights have informed brand strategy, including comms to nudge new serves and disruptive product innovation, both of which have helped to drive brand growth.