What We Do
Behavioural Science
/Case Studies
Getting more people swimming
How can we motivate, nudge and steer more people in England to go swimming and make it a habit?
Starting a global revolution in oral healthcare
Globally, oral health is in a worse state than ever in human history. Our client wanted to take a brand agnostic role to improve oral health, starting with focusing on gum disease / gingivitis.
Optimising current account on-boarding communications
Our client wanted to encourage customers to make their new bank account their primary one by optimising current account on-boarding communications to eliminate friction.
Leveraging latent love for a global spirits brand
Baileys, at the time the most loved spirit brand in a declining category wanted to reposition and unlock growth by stretching into the dynamic world of ‘real treating’ moments.
Using behavioural economics to nudge paid app subscriptions
How can we increase the perceived value of paying for paid app subscriptions? The Behavioural Architects teamed up with Google Play to explore how behavioural science can help to effectively communicate the value of upgrading to paid app subscriptions.
Encouraging people to both give and take The Big Issue
The Big Issue was set up to offer people ‘a hand up, not a hand-out’, however, research showed that 80% of people who pay for the magazine didn’t take it. The challenge was how to change this behaviour.
Unlocking growth for an iconic drinks brand
How can we drive growth for an iconic spirits brand by breaking into new casual consumption occasions?
Building the innovation pipeline for a global snacks brand
How can we build a consumer-driven innovation pipeline for a leading global snack brand?
Sweating the small stuff in direct mail marketing
To use Behavioural Science to increase response rates for direct mail communications, thereby increasing eye care appointment bookings.
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Editor,
Impact Magazine and Research-live.com
Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural Architects
Gemma Greaves,
Global Managing Director,
The Marketing Society
Its client testimonials show it has made behavioural economics accessible and actionable.
MRS judges ‘best new agency’ award
TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.
Martin Bryant,
Senior Consumer Insights Manager,
KFC UK and Ireland
The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.
Director of Consumer Insight,
Salomon
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Jane Bainbridge, Editor,
Impact Magazine & Research-live.com
Our clients include leading global brands, governments and NGOs.
©2025 The Behavioural Architects
