Brand & Category Strategy Brand & Category Strategy

Brand & Category Strategy

Our foundational behavioural insights unlock new ways to drive category and brand growth.

A blend of Behavioural Science inspired research and consultancy, including:

  1. Developing behavioural hypotheses - mining existing insights through a Behavioural Science lens to develop hypotheses about triggers and barriers to growth
  2. Consumer behavioural deep dive - interrogating existing habits and routines to unlock opportunities to drive growth via new behaviours & occasions
  3. Brand positioning & value proposition development – using Behavioural Science insights to build new brand anchors, drive differentiation and deepen behavioural connection