Communication Development Communication Development

Communication Development

Behavioural Science principles fuel more effective communications development and testing.

Our approach involves:

  • Understanding of and sensitivity to both consumer AND researcher contexts
  • Ensuring capture of ‘System One’ fast, intuitive thinking AND ‘System 2’ rational, considered responses
  • Behaviourally sensitive approach to showing stimulus - e.g. avoiding priming effects; chunking content for cognitive ease
  • Behavioural Science inspired frameworks for evaluating and developing creative ideas