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Sweating the small stuff in direct mail marketing

Building the innovation pipeline for a global snacks brand

Unlocking growth for an iconic drinks brand

Encouraging people to both give and take The Big Issue

Using behavioural economics to nudge paid app subscriptions

Improving public safety with e-bikes

Leveraging latent love for a global spirits brand

Optimising current account on-boarding communications

Network Outage Experience Design

Re-shaping the digital self-service ecosystem for a telco company

Repositioning and restaging a healthier snacking brand

Unboxing and set-up experience of a Wi-fi Booster

Unlocking new ways to tackle apathy in oral care

Starting a global revolution in oral healthcare

Getting more people swimming

Decoding Decisions: Understanding the 'messy middle'

Switching from single use coffee cups with reusable ones

Increasing the number of driver sign-ups by optimising the earner funnel

Greening our Cities

Decoding decision drivers for healthier snacking brands

Optimising the path to purchase for buying vinyl and merchandise

Encouraging adoption of AI within healthcare diagnostics

Defining jobs to be done for a broadband proposition

Exceeding US launch targets in Atopic Dermatitis

Unlocking UK Adoption of a Type 2 Diabetes Therapy

Driving Patient & Pharmacist Behaviour Change in Pain Management

Overcoming Prescribing Inertia to Outperform Competitors

Reframing a symbol of comfort as harmful pollution

Unlocking mid-week meals: The biggest barrier to innovation can simply be existing habits

Building BeSci capability for a leading grocery retailer

Building BeSci capability for a leading retail UK financial services brand

Building behavioural science capability for a major insurer

Optimising regulatory communications using AI tools

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Behavioural economics at Davos!
/Our Articles

Behavioural economics at Davos!

While some might be excited about the snow... ("In the last 42 years, I have never seen as much snow in Davos" - WEF Chairman Klaus Schwab)... it's exciting to see how much BE is being covered at WEF at Davos  this year, from a number of different aspects:

  1. "The Mind and the Machine - What can the latest discoveries  in neuroscience and brain technologies reveal about the human mind and how it functions, and about building  intelligent machines? (Wednesday 25 January)
  2. The Future of Economics - What major changes in theory and in practice are driving the rehabilitation of economics? Dimensions to be addressed include thirty years of failed analysis, post-crisis economics, alternative approaches. (Wednesday 25 January)
  3. Forging wiser leaders with Harvard University - How can new approaches lead to wiser leadership in decision-making? Idea 1: Shifting from irrational choices to evidence based policy-making and Idea 4: Translating insights from behavioural science into action. (Thursday 26 January)
  4. Human Network Dynamics - How is big data being used to uncover individual and collective human dynamics? Dimensions to be addressed - New measurement paradigms, patterns of individual and collective human behaviour, the role of diversity and outliers, societal impact (Thursday 26 January)
  5. An Insight, An Idea with Sendhil Mullainathan - A conversation with behavioural economist Sendhil Mullainathan on his breakthrough idea on how technology can improve decision-making. (Friday 27 January)
  6. Designing better lives - How can healthy and sustainable lifestyles be promoted? Dimensions to be explored: Understanding the drivers of rational and irrational human behaviour, creating the right incentives to make better choices, using the power of design as an agent for change, influencing behavioural change through media (Saturday 28 January)

There are also sessions on gamification and happiness/well-being.

 

The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers

Editor,
Impact Magazine
and Research-live.com

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Gemma Greaves,
Global Managing Director,
The Marketing Society

Its client testimonials show it has made behavioural economics accessible and actionable.

MRS judges ‘best new agency’ award

TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.

Martin Bryant,
Senior Consumer Insights Manager,
KFC UK and Ireland

The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.

Director of Consumer Insight,
Salomon

The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers

Jane Bainbridge, Editor,
Impact Magazine & Research-live.com

Our clients include leading global brands, governments and NGOs.