We are an award-winning, global insight, research & strategic consultancy business.
We use the latest thinking from the behavioural sciences to help organisations decode and influence decision-making and behaviour.
MRS Award for New Consumer Insights 2023
Google and The Behavioural Architects collaborated on new studies decoding consumer decision-making in three key online contexts: Search advertising, information on brand websites and at the different points of sale where consumers buy. The results demonstrate the power of behavioural science to support decision-making in all 3 contexts - building consumer confidence, increasing brand preference and even matching the impact of price promotion.
“It was an extremely clever and thorough piece of scientific testing – an outstanding contribution to purchasing insight.”
AQR Qualitative Excellence Award - Highly Commended 2022
Working with the NSW Department for Planning and Environment on their re-greening campaign led to over 1 million trees being planted across Greater Sydney. Behavioural research with homeowners uncovered powerful motivations for tree-planting which we were able to draw on, informing the key insight - to try not to mention the word TREE!
Market Research Society - MRS Award - Winner of Sustainability Research 2022
Working with the NSW Department for Planning and Environment, on their re-greening campaign, led to over 1 million trees being planted across Greater Sydney. Behavioural research with homeowners uncovered powerful motivations for tree-planting which we were able to draw on informing the key insight to try not to mention the word TREE! Our work also went on to win the MRS Liz Nelson Award for Social Impact.
Media Research Group 2020 - Best Research Initiative
Working with Google we created a unique new model of online consumer decision-making - the Decoding Decisions model - which reflects the complex reality of decision-making behaviour in the internet era. Our decision-making simulations, across 31 categories, highlight simple ways companies can use behavioural science to gain advantage in this highly competitive space.
MRS Award - Winner of Jeremy Bullmore Award for Creative Development Research 2020
We won the Jeremy Bullmore Award for Creative Development Research for our open source guide; ‘Physical Distancing: A Behavioural Science Toolkit to Aid Physical Distancing and People Movement in a Covid-19 World.’ Our inspiration came from our award winning work, carried out for Transport for New South Wales, Australia, where we smoothed and accelerated the flow of people on Sydney’s busiest automated train stations to avoid crowding and delays. The free toolkit was downloaded thousands of times.
MRS Award - Winner of New Consumer Insights 2020
Working with Google we created a unique new model of online consumer decision-making - the Decoding Decisions model - which reflects the complex reality of decision-making behaviour in the internet era. Our decision-making simulations across 31 categories highlight simple ways companies can use behavioural science to gain advantage in this highly competitive space.
AQR Prosper Riley Smith Award for Qualitative Excellence - Winner - 2018
We worked with the UK social enterprise The Big Issue to address the mounting problem of people ‘paying’ for the magazine but not actually taking a copy, a well-meaning gesture with altruistic intentions. By conducting in-context qualitative research and exploring this challenge through a behavioural science lens, we were able to understand the motivations of both customer and vendor. Using this insight, we developed practical behavioural nudges that re-connected people with the aims of The Big Issue, and the best interests of Big Issue vendors.
Esomar Congress 2019 Best Global Paper of the Year, Joint 1st and Best Regional Paper for Asia-Pacific
‘The Real Story Ends in Landfill’. Working with the Australian Council for International Development we explored, using qualitative and quantitative research, why donors often prefer to send physical goods and not cash donations to humanitarian crises. The behavioural insights generated, and the in-context nudges developed, are now being used to improve the usefulness of aid donations given after natural disasters; specifically using behavioural insights to reduce (often wasted) in-kind donations and promote (often much more useful) cash donations instead. Our research won both Best Global Paper of the Year and Best Regional Paper for Asia-Pacific.
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readersEditor Impact Magazine and Research-live.com
Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural ArchitectsGemma Greaves Global Managing Director The Marketing society
Its client testimonials show it has made behavioural economics accessible and actionableMRS judges ‘best new agency’ award
TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputsMartin Bryant, Senior Consumer Insights Manager, KFC UK and Ireland
The Behavioural Architects did a great job of understanding our needs in this multinational project. They used a behavioural-led methodology to deliver clear and actionable outputRuchika Khattar, Global Marketing Innovation Manager, PepsiCo
One of the best articulated deliveries of insight I have seen in 20 years in the research sector.Damian Stevenson, Head of Insight at the Amateur Swimming Association
The behaviour change research has been the lynchpin of our entire new strategy to get more people swimmingNick Caplin, Amateur Swimming Association, Director of Participation
I’ve worked with TBA on a number of studies... all of them have allowed us to get to a depth of insight into basic behaviour that has transcended borders.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
The magic comes from how TBA works with us to get to simple, actionable ideas using the BE principles.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
Every project has resulted in activities that have unlocked growth for Diageo but, importantly, they’re also pieces of work that we keep going back to and that continue to inform new activities long after the original studies were run.Catherine Moffatt, Vice President Global Shopper Planning & Customer Marketing, Diageo
We tasked TBA with a challenging brief on a national survey and they exceeded all our expectations throughout the processJennifer Bufton, Sport England
Their enthusiasm and relevant application of this theory alongside highly actionable and impactful insight delivery that really engages our stakeholders.Jacinda Norman, Category Insights Manager, Waitrose
The team at The Behavioural Architects Sydney have played an instrumental role in uncovering the key behavioural challenges for the Bundaberg Rum brand.Clara Lee, Senior Insights Manager, Diageo Australia
By using behavioural principles in analysing research, we’ve been able to go beyond the rational system 2 responses and tap into the deeper, subconscious system 1 responses that are often difficult to articulate.Clara Lee, Senior Insights Manager, Diageo Australia
For the first time in over a decade, we have clarity on the shift that we need to make to bring our brand back into growth.Clara Lee, Senior Insights Manager, Diageo Australia
The TBA team are a friendly, highly organised and intelligent bunch of people to work with. We consider them an extension of our internal Insights teamClara Lee, Senior Insights Manager, Diageo Australia
The behavioural science work conducted by The Behavioural Architects Sydney team has uncovered insights that we would never have uncovered by asking consumers questions directlyAlla Nock, Marketing Research, Analytics & Capability Manager, Kimberly-Clark Australia
Observing consumer behaviour through a Behavioural Science lens has uncovered key nuggets that we have now used to influence behaviour.Alla Nock, Marketing Research, Analytics & Capability Manager, Kimberly-Clark Australia
The Behavioural Architects Sydney are a valued business partner of the Water Corporation (Perth), who’s expertise and insights into behaviour change has been instrumental in helping to shape our communications strategy and to deliver an outcome that produces results.Paul Tuffin, Customer Insights Manager, Customer Strategy & Engagement Water Corporation (Perth, Australia)
Levels of functional numeracy are becoming worryingly low in the UK which provides a crucial opportunity for numerical communication to be improved. This article explores how behavioural science can be used to improve numerical communication.
Low levels of number literacy are of growing concern in the UK, and how we communicate numbers can greatly impact numerical comprehension. This article explores how behavioural science concepts can be used to improve communicating numbers...
Our new three-part article series explores the range of impacts a nudge can have and sets out a simple two-step strategic framework to successfully set expectations around the impact of a nudge.
This article unpacks the range of sludge tactics consumers are exposed to and the role behavioural science has in limiting the detrimental impact sludge can have.