Optimising regulatory communications using AI tools
A major global e-commerce marketplace wanted to use a Behavioural Science lens to optimise regulatory communications to sellers, thereby increasing adherence and minimising disruption to both customers and sellers.
Building behavioural science capability for a major insurer
A leading life and general insurance company wanted to build Behavioural Science capability within user experience design, development and execution.
Building BeSci capability for a leading retail UK financial services brand
The FCA’s consumer duty requires financial services firms to put themselves in the customer’s shoes, accounting for behavioural biases and vulnerabilities. Our client asked TBA to develop a BeSci framework and training module to support the end-to-end product/service lifecycle.
