What We Do
Behavioural Science
Behavioural science and behavioural economics (BE) provide us with a far more accurate model of human behaviour, one which embraces the irrational nuances of human behaviour - unlike previous models which researchers and marketers have typically relied on.
Behavioural Science provides us with four key insights to understand human behaviour :
- Much of what influences our behaviour is subconscious
- We have different modes of thinking – System One, which is intuitive, emotional and System Two, which is more effortful, deliberate, and reasoned
- We are hugely influenced by the context around us and use anchors, shortcuts and rules of thumb to navigate and make decisions
- We are subject to a mass of cognitive biases, such as loss aversion, availability bias, the herd instinct…
In research, Behavioural Science has given us the frameworks, concepts and tools:
- To understand behaviour – why we make certain decisions and choices, form habits and generally behave in the way we do
- To change behaviour, such as nudging and steering behaviour
As a result, research drawing on insights from behavioural science not only provides a deeper understanding, but, critically, the outputs lead to a more actionable and measurable impact on behaviour and therefore often a clear connection to the financial bottom line.
/Our AI Tools
Over 15 years, TBA has built a deep and unique bank of Behavioural Science IP. We're now embedding this expertise into custom-built AI to drive smart, fast, and consistent BeSci thinking for our clients.
/Our Publications
We monitor, gather and disseminate the latest Behavioural Science understanding and application. Our mission is to share and publish this thinking industry-wide. You can download some of our most popular publications here.
/Our Articles
We have written and published hundreds of Behavioural Science inspired articles and thought-pieces. Our articles have appeared in Market Leader and Impact Magazine, as well as on websites including The Marketing Society, Research Live, WARC, Behavioral Scientist and on our LinkedIn page.
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Editor,
Impact Magazine and Research-live.com
Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural Architects
Gemma Greaves,
Global Managing Director,
The Marketing Society
Its client testimonials show it has made behavioural economics accessible and actionable.
MRS judges ‘best new agency’ award
TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.
Martin Bryant,
Senior Consumer Insights Manager,
KFC UK and Ireland
The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.
Director of Consumer Insight,
Salomon
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Jane Bainbridge, Editor,
Impact Magazine & Research-live.com
Our clients include leading global brands, governments and NGOs.
©2026 The Behavioural Architects
