MRS Awards 2023
Winner for New Consumer Insights
Google and The Behavioural Architects collaborated on new studies decoding consumer decision-making in three key online contexts: Search advertising, information on brand websites and at the different points of sale where consumers buy. The results demonstrate the power of behavioural science to support decision-making - building consumer confidence, increasing brand preference and even matching the impact of price promotion.
“It was an extremely clever and thorough piece of scientific testing – an outstanding contribution to purchasing insight.”
MRS Awards 2022
Winner of the Liz Nelson Grand Prix Award for Social Impact
Working with the NSW Department for Planning and Environment on their re-greening campaign led to over 1 million trees being planted across Greater Sydney. Behavioural research with homeowners uncovered powerful motivations for tree-planting, which we were able to draw on, informing the key insight, to try not to mention the word TREE! Not only did our Re-Greening Sydney work win the MRS Sustainability research prize, but it was chosen across categories to win the Liz Nelson Grand prix for social impact.
MRS Awards 2022
Winner of Sustainability Research
Working with the NSW Department for Planning and Environment, on their re-greening campaign, led to over 1 million trees being planted across Greater Sydney. Behavioural research with homeowners uncovered powerful motivations for tree-planting which we were able to draw on informing the key insight to try not to mention the word TREE! Our work also went on to win the MRS Liz Nelson Award for Social Impact.
MRS Awards 2020
Winner of Jeremy Bullmore Award for Creative Development Research
We won the Jeremy Bullmore Award for Creative Development Research for our open source guide; ‘Physical Distancing: A Behavioural Science Toolkit to Aid Physical Distancing and People Movement in a Covid-19 World.’ Our inspiration came from our award winning work, carried out for Transport for New South Wales, Australia, where we smoothed and accelerated the flow of people on Sydney’s busiest automated train stations to avoid crowding and delays. The free toolkit was downloaded thousands of times.
AQR Qualitative Excellence Award 2022
Highly Commended
Working with the NSW Department for Planning and Environment on their re-greening campaign led to over 1 million trees being planted across Greater Sydney. Behavioural research with homeowners uncovered powerful motivations for tree-planting which we were able to draw on, informing the key insight - to try not to mention the word tree!
Media Research Group 2020
Best Research Initiative
Working with Google we created a unique new model of online consumer decision-making - the Decoding Decisions model - which reflects the complex reality of decision-making behaviour in the internet era. Our decision-making simulations, across 31 categories, highlight simple ways companies can use behavioural science to gain advantage in this highly competitive space.
AQR Prosper Riley Smith Award for Qualitative Excellence
Winner - 2018
We worked with the UK social enterprise The Big Issue to address the mounting problem of people ‘paying’ for the magazine but not actually taking a copy, a well-meaning gesture with altruistic intentions. By conducting in-context qualitative research and exploring this challenge through a behavioural science lens, we were able to understand the motivations of both customer and vendor. Using this insight, we developed practical behavioural nudges that re-connected people with the aims of The Big Issue, and the best interests of Big Issue vendors.
Esomar Congress 2019 Best Global Paper of the Year
Joint 1st and Best Regional Paper for Asia-Pacific
‘The Real Story Ends in Landfill’. Working with the Australian Council for International Development we explored, using qualitative and quantitative research, why donors often prefer to send physical goods and not cash donations to humanitarian crises. The behavioural insights generated, and the in-context nudges developed, are now being used to improve the usefulness of aid donations given after natural disasters; specifically using behavioural insights to reduce (often wasted) in-kind donations and promote (often much more useful) cash donations instead. Our research won both Best Global Paper of the Year and Best Regional Paper for Asia-Pacific.
