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Sweating the small stuff in direct mail marketing

Building the innovation pipeline for a global snacks brand

Unlocking growth for an iconic drinks brand

Encouraging people to both give and take The Big Issue

Using behavioural economics to nudge paid app subscriptions

Improving public safety with e-bikes

Leveraging latent love for a global spirits brand

Optimising current account on-boarding communications

Network Outage Experience Design

Re-shaping the digital self-service ecosystem for a telco company

Repositioning and restaging a healthier snacking brand

Unboxing and set-up experience of a Wi-fi Booster

Unlocking new ways to tackle apathy in oral care

Starting a global revolution in oral healthcare

Getting more people swimming

Decoding Decisions: Understanding the 'messy middle'

Switching from single use coffee cups with reusable ones

Increasing the number of driver sign-ups by optimising the earner funnel

Greening our Cities

Decoding decision drivers for healthier snacking brands

Optimising the path to purchase for buying vinyl and merchandise

Encouraging adoption of AI within healthcare diagnostics

Defining jobs to be done for a broadband proposition

Exceeding US launch targets in Atopic Dermatitis

Unlocking UK Adoption of a Type 2 Diabetes Therapy

Driving Patient & Pharmacist Behaviour Change in Pain Management

Overcoming Prescribing Inertia to Outperform Competitors

Reframing a symbol of comfort as harmful pollution

Unlocking mid-week meals: The biggest barrier to innovation can simply be existing habits

Building BeSci capability for a leading grocery retailer

Building BeSci capability for a leading retail UK financial services brand

Building behavioural science capability for a major insurer

Optimising regulatory communications using AI tools

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Behavioural Science

Consumers are struggling. Here’s how behavioural science can help companies reconnect with them
/Our Articles

Consumers are struggling. Here’s how behavioural science can help companies reconnect with them

Last week we were joined by over 150 people in our live webinar - Understanding the 2023 Recessionary & Inflationary Mindset: How to connect to the new consumer.

Consumers are struggling. Here’s how behavioural science can help companies reconnect with them

Our speakers, co-Founder Crawford Hollingworth and Global Behavioural Intelligence Director Liz Barker, drew on the insights of behavioural science to identify three key challenges consumers are facing in this recessionary period:

  • how consumers struggle to adjust to this new reality and resulting coping strategies

  • how inflation can be extremely disorienting, making it hard to navigate cost and spend, and

  • how we dislike such uncertain times, and search for stability

For each challenge they outlined the emerging mindsets and coping strategies, analysing the situation through a BeSci lens. Before exploring how behavioural science can reveal ways for companies to help consumers navigate these challenges with empathy, connecting with and supporting their customers.

Whether you attended it and want to know more - or wish you could have made it - we want to let you know we will be releasing related articles soon.

In the meantime if you have any follow up questions, or want to get in contact with us, please reach out to crawford@thebearchitects.com or liz@thebearchitects.com

Article Categories

/Case Studies

Optimising regulatory communications using AI tools

Optimising regulatory communications using AI tools

A major global e-commerce marketplace wanted to use a Behavioural Science lens to optimise regulatory communications to sellers, thereby increasing adherence and minimising disruption to both customers and sellers.

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Offer:
Comms Development & Optimisation
Country:
Canada, Europe, United Kingdom, United States
Building behavioural science capability for a major insurer

Building behavioural science capability for a major insurer

A leading life and general insurance company wanted to build Behavioural Science capability within user experience design, development and execution.

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Offer:
BeSci Training & Upskilling
Country:
Australia
Building BeSci capability for a leading retail UK financial services brand

Building BeSci capability for a leading retail UK financial services brand

The FCA’s consumer duty requires financial services firms to put themselves in the customer’s shoes, accounting for behavioural biases and vulnerabilities. Our client asked TBA to develop a BeSci framework and training module to support the end-to-end product/service lifecycle.

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Offer:
BeSci Training & Upskilling
Country:
United Kingdom
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The Marketing Society

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TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.

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KFC UK and Ireland

The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.

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Salomon

The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers

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Impact Magazine & Research-live.com

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