How to start a behavioural revolution!

There has never been a greater need for more activism and a sense of purpose around the global issues challenging our world. Our recent article in The Marketing Society’s Empower magazine, “Let’s start a behavioural revolution” was written and published pre-COVID-19, yet activism has grown even more relevant than it was before, given the huge issues challenging our world; the climate emergency, social inequality, rising levels of poverty and of course, now the dual issues of the Black Lives Matter movement and the Covid-19 pandemic.

Our article shows how behavioural science can engage people into thinking about complex issues, reduce the intention-action gap that we all struggle with and discusses how brands can help consumers engage in activism.

At first, these issues can appear daunting and so widespread that it’s difficult to know where to start or feel as though we can make a difference.

Our article shows you how to take little steps, and arm yourself with some tried-and-tested tools from behavioural science such as;

• chunking to break down a goal to maintain motivation,
• framing messages that encourage both empathy and action
• building defaults into the choice architecture to encourage more prosocial behaviour.

... to help make what once felt impossible achievable.

From both a consumer and brand perspective, it is clear that there is energy and intent for change. So, ready to start a behavioural revolution?

Read more here to learn how you can leverage behavioural science in starting a behavioural revolution!