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Sweating the small stuff in direct mail marketing

Building the innovation pipeline for a global snacks brand

Unlocking growth for an iconic drinks brand

Encouraging people to both give and take The Big Issue

Using behavioural economics to nudge paid app subscriptions

Improving public safety with e-bikes

Leveraging latent love for a global spirits brand

Optimising current account on-boarding communications

Network Outage Experience Design

Re-shaping the digital self-service ecosystem for a telco company

Repositioning and restaging a healthier snacking brand

Unboxing and set-up experience of a Wi-fi Booster

Unlocking new ways to tackle apathy in oral care

Starting a global revolution in oral healthcare

Getting more people swimming

Decoding Decisions: Understanding the 'messy middle'

Switching from single use coffee cups with reusable ones

Increasing the number of driver sign-ups by optimising the earner funnel

Greening our Cities

Decoding decision drivers for healthier snacking brands

Optimising the path to purchase for buying vinyl and merchandise

Encouraging adoption of AI within healthcare diagnostics

Defining jobs to be done for a broadband proposition

Exceeding US launch targets in Atopic Dermatitis

Unlocking UK Adoption of a Type 2 Diabetes Therapy

Driving Patient & Pharmacist Behaviour Change in Pain Management

Overcoming Prescribing Inertia to Outperform Competitors

Reframing a symbol of comfort as harmful pollution

Unlocking mid-week meals: The biggest barrier to innovation can simply be existing habits

Building BeSci capability for a leading grocery retailer

Building BeSci capability for a leading retail UK financial services brand

Building behavioural science capability for a major insurer

Optimising regulatory communications using AI tools

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Behavioural Science

Not all cues are equal
/Our Articles

Not all cues are equal

“When we consistently perform a behaviour upon encountering a specific cue in our context, it reinforces the association between the cue and the behaviour.”

Not all cues are equal

Our article, published in Impact e-magazine ‘Cue action’, explores how analysing the type of cues prompting a routine behaviour can indicate how strong and well-embedded a routine might be.

Our article discusses the role of cues in habit formation and dives deep into the latest research from Bristol University and King’s College London exploring what makes an effective strategy for cueing simple habits. To study this, people were tasked with developing a routine behaviour around taking a vitamin C tablet (with no guidance!). The research explored how people responded through interviews and questionnaires.

We then go on to discuss the flaws in how people approached building the habit and the four big takeaways from this research:

  1. Choose multiple cues
  2. Stable context
  3. Narrow time slot
  4. Piggybacking to an existing routine

This article reinforces the vitality of in-depth qualitative research by demonstrating how it helps us understand why we need a deep contextual understanding in order to explore potential cues.

Read our article here and get in touch with us if you’d like to discuss the contextual cues around your product, customers or service.

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/Case Studies

Optimising regulatory communications using AI tools

Optimising regulatory communications using AI tools

A major global e-commerce marketplace wanted to use a Behavioural Science lens to optimise regulatory communications to sellers, thereby increasing adherence and minimising disruption to both customers and sellers.

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Offer:
Comms Development & Optimisation
Country:
Canada, Europe, United Kingdom, United States
Building behavioural science capability for a major insurer

Building behavioural science capability for a major insurer

A leading life and general insurance company wanted to build Behavioural Science capability within user experience design, development and execution.

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Offer:
BeSci Training & Upskilling
Country:
Australia
Building BeSci capability for a leading retail UK financial services brand

Building BeSci capability for a leading retail UK financial services brand

The FCA’s consumer duty requires financial services firms to put themselves in the customer’s shoes, accounting for behavioural biases and vulnerabilities. Our client asked TBA to develop a BeSci framework and training module to support the end-to-end product/service lifecycle.

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Offer:
BeSci Training & Upskilling
Country:
United Kingdom
View Case Studies

The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers

Editor,
Impact Magazine and Research-live.com

Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural Architects

Gemma Greaves,
Global Managing Director,
The Marketing Society

Its client testimonials show it has made behavioural economics accessible and actionable.

MRS judges ‘best new agency’ award

TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.

Martin Bryant,
Senior Consumer Insights Manager,
KFC UK and Ireland

The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.

Director of Consumer Insight,
Salomon

The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers

Jane Bainbridge, Editor,
Impact Magazine & Research-live.com

Our clients include leading global brands, governments and NGOs.

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