Not All Nudges Are Equal Article Series

Recently, we published a unique and insightful three-part series of articles, in both The Marketing Society and WARC, which generate a strategic approach to understanding and setting expectations for the impact of nudging.

The series aims to help you apply behavioural change interventions, or nudges, more effectively, using a simple two-step strategic framework that helps set clear expectations of the potential impact of any nudge.

Across our new three-part article series we explore a plethora of factors which can influence the impact of a nudge intervention and then outline a simple strategic framework checklist to help implement more effective behaviour change interventions.

Part one answers:

• What are the most common misunderstandings in nudge technique use?

• What role does context play?

• Why is a strategic framework necessary when creating behaviour change interventions?

Part two answers:

• Why are nudges not equal?

• Why do some have marginal impacts whereas others have major ones?

• What examples of variance in the impact of nudges are there in a range of contexts?

Part three outlines:

• How can we optimise behavioural science concepts using deep contextual understanding so a nudge works most effectively?

• A simple two-step strategic framework

You can read Part 1 here, Part 2 here and Part 3 here