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Sweating the small stuff in direct mail marketing

Building the innovation pipeline for a global snacks brand

Unlocking growth for an iconic drinks brand

Encouraging people to both give and take The Big Issue

Using behavioural economics to nudge paid app subscriptions

Improving public safety with e-bikes

Leveraging latent love for a global spirits brand

Optimising current account on-boarding communications

Network Outage Experience Design

Re-shaping the digital self-service ecosystem for a telco company

Repositioning and restaging a healthier snacking brand

Unboxing and set-up experience of a Wi-fi Booster

Unlocking new ways to tackle apathy in oral care

Starting a global revolution in oral healthcare

Getting more people swimming

Decoding Decisions: Understanding the 'messy middle'

Switching from single use coffee cups with reusable ones

Increasing the number of driver sign-ups by optimising the earner funnel

Greening our Cities

Decoding decision drivers for healthier snacking brands

Optimising the path to purchase for buying vinyl and merchandise

Encouraging adoption of AI within healthcare diagnostics

Defining jobs to be done for a broadband proposition

Exceeding US launch targets in Atopic Dermatitis

Unlocking UK Adoption of a Type 2 Diabetes Therapy

Driving Patient & Pharmacist Behaviour Change in Pain Management

Overcoming Prescribing Inertia to Outperform Competitors

Reframing a symbol of comfort as harmful pollution

Unlocking mid-week meals: The biggest barrier to innovation can simply be existing habits

Building BeSci capability for a leading grocery retailer

Building BeSci capability for a leading retail UK financial services brand

Building behavioural science capability for a major insurer

Optimising regulatory communications using AI tools

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The inaugural BSPA conference is this week!
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The inaugural BSPA conference is this week!

This Thursday, we're looking forward to attending a new conference on behavioural science, hosting some of the most recognised and respected academics and practitioners in the world.

Run by the Behavioural Science and Policy Association (BSPA)* and organised by Katy Milkman, the conference will take place in New York and will feature speakers including Cass Sunstein, Richard Thaler, Sendhil Mullainathan, Dean Karlan, Maya Shankar, Max Bazerman, Elke Weber, Adam Grant, Kevin Volpp, Todd Rogers and many more.

The packed 10-hour day features a series of 'lightning talks' which focus on several sectors of research, including:

  • Financial decision making: decision-making and cognitive ageing, identity in charitable giving, behavioural insights into saving, spending and debt.
  • Energy & Environment: driving pro-environmental choice, nudging energy reduction in the household using bills, harnessing reciprocity for public goods.
  • Health: health plan choice and insurance, vaccination defaults, immunisation mandates as a nudge.
  • Management, Technology and Innovation: managing and producing star performers in 21st century organisations, gender differences in task allocation, do people anticipate loss aversion, using loss contracts as a commitment device.

The day will also feature:

  • a talk from Cass Sunstein on using behavioural science in the US government;
  • Richard Thaler in conversation with David Brooks;
  • panel sessions looking at recent developments in the field; and
  • What's in store for the future?

Details of the keynote speakers are below. We can't wait!

Screen Shot 2015-06-16 at 21.59.35

Keynote speakers

*The BSPA is a global community of behavioural science researchers, policy analysts, and practitioners aiming to promote the application of rigorous behavioral science research to build concrete policy solutions that serve the public interest. More details of the conference and organisation are available here.

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