What We Do
Behavioural Science
/Our Articles
Common errors in behavioural change and how to avoid them
Government gets serious about consumer protection
Would I lie to you - Designing for more honesty in a world that likes to lie
Our thoughts on 'Being You'
Is chronological age still a useful shortcut in market research?
Our thoughts on 'How to Stay Smart in a Smart World'
Six key takeaways from the Behavioural Science & Policy Association Conference
Keeping up with the Joneses, not the Kardashians
4 Strategies for marketers to encourage sustainable behaviour change
Why some are blind to the truth
Book Review - Anthro Vision by Gillian Tett
How to make new health habits stick
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Editor,
Impact Magazine and Research-live.com
Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural Architects
Gemma Greaves,
Global Managing Director,
The Marketing Society
Its client testimonials show it has made behavioural economics accessible and actionable.
MRS judges ‘best new agency’ award
TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.
Martin Bryant,
Senior Consumer Insights Manager,
KFC UK and Ireland
The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.
Director of Consumer Insight,
Salomon
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Jane Bainbridge, Editor,
Impact Magazine & Research-live.com