Eyes Wide Open

24 November 2023

As the positives of behavioural science make it more into the mainstream, so too does sludge. Simply put, sludge is intentional friction in your experience which makes it more difficult than necessary. Sludge is something we have written about extensively and take seriously at The Behavioural Architects. The ever increasing presence of sludge, particularly online, has inspired our most recent article, out now in Impact’s e-magazine, Eyes Wide Open!

Sludge is an ever evolving concept with multiple types identified. In this article, we explore newly identified types of sludge, such as new techniques to pressure sell and ‘hypernudges’. These are becoming more commonplace with the growing application of AI so up-to-date analysis is required.

Additionally, we highlight new contexts where sludge and deceptive designs can creep in, such as in Internet of Things devices (e.g. electric doorbells). These new contexts and technologies provide new challenges for consumers to navigate when trying to achieve their desired outcomes.

Crucially, we outline the vital role of behavioural science in auditing for sludge to create a fairer environment for consumers. This article arms you with the knowledge to be more aware and combative of sludge tactics.

Give the full article a read here to find out more!



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