Behaviour Change | The Behavioural Architects

Our application of Behavioural Science to Behaviour Change challenges generates more effective, sustainable, and often more cost-efficient solutions than traditional approaches.

Traditional approaches to Behaviour Change often operate on the flawed assumption that humans are rational and with the right tools and information we will make the right choices. To change behaviour, we need to understand why a behaviour is happening and what needs to happen, when and how, to bring about change.

Behavioural Science is grounded in a more realistic understanding of the drivers of human behaviour. It acknowledges human irrationalities and recognises that we are heavily influenced by a wide range of factors that act as triggers and barriers to change:

1.

Context

We are heavily influenced by context. Changes in context can massively impact behaviour - think COVID!

2.

Cognitive biases

We are subject to hundreds of biases and use heuristics or short cuts to navigate decision making. For example, how many times have you prioritised the immediate reward (present bias) of a piece of cake over the long term goal of eating healthier (discounting the future)?

3.

Emotions and habits

Our emotional state and daily routines can often override our conscious intentions. ‘Old habits die hard!’

4.

Social norms

We are heavily influenced by what we perceive others are doing. I’ll have what she’s having!’

Behavioural Science provides powerful frameworks and models to help us deconstruct these factors and effectively diagnose behaviour change challenges; we are experts in the application of widely used models, including:

COM-B
Hooked
B-MAP
Habit loop

Our approaches use these scientific frameworks to inspire methodologies that will drive action. Our outputs include insight-driven behaviour change strategy, including design of nudges, boosts and interventions and comms development.

Contact us to see how we can help.

Related Case Studies

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Improving public safety with e-bikes

Northern Beaches Council had a problem with the sudden proliferation of e-bikes ridden by teenagers on paths in late 2023. Laws allow people under 16 to ride on pavements, and a serious safety threat to other pedestrians arises.

Driving Patient & Pharmacist Behaviour Change in Pain Management

We collaborated with Haleon and their HCHS faculty to unlock the potential of pharmacists to support better pain management by elevating everyday patient consultations.

Encouraging adoption of AI within healthcare diagnostics

TBA partnered with the National Consortium of Intelligent Medical Imaging to explore opportunities to accelerate the uptake of AI within the diagnosis of healthcare conditions.

Our clients include leading global brands, governments and NGOs.

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