Brand Strategy

Optimise your brand across different purchase contexts

There is no neutral way to present choice and we are all heavily influenced by our environment and the context of choice. We can help identify triggers and barriers to purchase across the customer journey so you know what to prioritise and when across different touch points.

Build new brand anchors, drive differentiation and create new connections

We interrogate existing habits and routines across occasions to identify triggers and barriers to brand connection and how to strengthen.

Create more effective brand messaging

We help you identify which cognitive biases you can effectively leverage to enhance your brand. For example:

Social proof and Authority bias: By demonstrating that you are a trusted and popular brand and you are rated highly by people who are experts in their field, you leverage people’s tendency to follow the crowd and to be more influenced by those in positions of authority.

Loss Aversion: Framing a brand's benefit as a way to avoid a loss is often more motivating than framing it as a potential gain. For example, a security system ad might focus on the risks of not having it, rather than the benefits of having it.

Create more effective brand assets

Behavioural Science reminds us of the importance of ‘sweating the small stuff’; seemingly small changes to the framing of messaging, colours, logos and even price can be transformative. For example, a price like £9.99 utilises the left-digit effect, which makes it feel significantly cheaper than £10. Similarly, using specific language or visual cues can trigger associations that make a brand feel more trustworthy, exclusive, or innovative.