What We Do
Behavioural Science
/Case Studies
Building BeSci capability for a leading retail UK financial services brand
The FCA’s consumer duty requires financial services firms to put themselves in the customer’s shoes, accounting for behavioural biases and vulnerabilities. Our client asked TBA to develop a BeSci framework and training module to support the end-to-end product/service lifecycle.
Building BeSci capability for a leading grocery retailer
Our client, a leading grocery retailer, wanted to upskill the business in applied Behavioural Science. TBA was asked to design a training programme to disseminate and embed key BeSci know-how.
Unlocking UK Adoption of a Type 2 Diabetes Therapy
We needed to help a client adapt a global messaging strategy for a breakthrough Type 2 diabetes therapy to unlock its adoption in the UK. Given the unique nature of treating diabetes in the UK, with its focus on primary care, the global messaging needed fine-tuning to reflect local HCP behaviours and context.
Overcoming Prescribing Inertia to Outperform Competitors
We were tasked with helping a global pharmaceutical company launch a new biologic in a market with deeply entrenched HCP prescribing habits. We needed to shift clinician decision-making to ensure a successful launch and better outcomes for patients.
Driving Patient & Pharmacist Behaviour Change in Pain Management
We collaborated with Haleon and their HCHS faculty to unlock the potential of pharmacists to support better pain management by elevating everyday patient consultations.
Defining jobs to be done for a broadband proposition
Our client needed to identify needs, pain points and JTBD to ensure their new broadband proposition was grounded in robust consumer insight.
Exceeding US launch targets in Atopic Dermatitis
In a crowded atopic dermatitis market, our client launched a new biologic drug that, despite strong clinical data, risked being overlooked by clinicians due to prescribing inertia.
Encouraging adoption of AI within healthcare diagnostics
TBA partnered with the National Consortium of Intelligent Medical Imaging to explore opportunities to accelerate the uptake of AI within the diagnosis of healthcare conditions.
Optimising the path to purchase for buying vinyl and merchandise
Our client wanted to better understand what motivates people to buy merchandise and vinyl and how they go about making a purchase in order to optimise the customer experience to drive growth.
Decoding decision drivers for healthier snacking brands
Our client wanted to dimensionalise the drivers of decision-making for healthier snacking and create a robust consumer-led segmentation to inform portfolio strategy and brand messaging.
Switching from single use coffee cups with reusable ones
A large hospitality chain wanted to understand drivers and barriers to the use of reusable coffee cups and create strategies to drive sustainable behaviour change.
Decoding Decisions - Understanding the 'messy middle'
Our initial Decoding Decisions work with client Google, based solely in the UK, explored how consumers make online purchase decisions, the role of behavioural science in this decision-making, and how these dynamics differ across a number of categories.
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Editor,
Impact Magazine and Research-live.com
Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural Architects
Gemma Greaves,
Global Managing Director,
The Marketing Society
Its client testimonials show it has made behavioural economics accessible and actionable.
MRS judges ‘best new agency’ award
TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.
Martin Bryant,
Senior Consumer Insights Manager,
KFC UK and Ireland
The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.
Director of Consumer Insight,
Salomon
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Jane Bainbridge, Editor,
Impact Magazine & Research-live.com
Our clients include leading global brands, governments and NGOs.
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