What We Do
Behavioural Science
/Case Studies
Optimising the path to purchase for buying vinyl and merchandise
Our client wanted to better understand what motivates people to buy merchandise and vinyl and how they go about making a purchase in order to optimise the customer experience to drive growth.
Decoding Decisions - Understanding the 'messy middle'
Our initial Decoding Decisions work with client Google, based solely in the UK, explored how consumers make online purchase decisions, the role of behavioural science in this decision-making, and how these dynamics differ across a number of categories.
Unboxing and set-up experience of a Wi-fi Booster
The client wanted to design an Installation Guide which helps customers set-up a Wi-Fi Booster every time without additional support - we needed to make the whole process a system 1 cognitively easy journey.
Re-shaping the digital self-service ecosystem for a telco company
How can we encourage more customers to use our digital self-service channels?
Network Outage Experience Design
Planned internet outages (PIOs) are an important part of providing a high level of service to customers. Our client needed to create a suite of products, communications and processes which maximised customer experiences before, during and after the outage.
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Editor,
Impact Magazine and Research-live.com
Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural Architects
Gemma Greaves,
Global Managing Director,
The Marketing Society
Its client testimonials show it has made behavioural economics accessible and actionable.
MRS judges ‘best new agency’ award
TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.
Martin Bryant,
Senior Consumer Insights Manager,
KFC UK and Ireland
The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.
Director of Consumer Insight,
Salomon
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Jane Bainbridge, Editor,
Impact Magazine & Research-live.com
Our clients include leading global brands, governments and NGOs.
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