What We Do
Behavioural Science
/Case Studies
Unlocking UK Adoption of a Type 2 Diabetes Therapy
We needed to help a client adapt a global messaging strategy for a breakthrough Type 2 diabetes therapy to unlock its adoption in the UK. Given the unique nature of treating diabetes in the UK, with its focus on primary care, the global messaging needed fine-tuning to reflect local HCP behaviours and context.
Overcoming Prescribing Inertia to Outperform Competitors
We were tasked with helping a global pharmaceutical company launch a new biologic in a market with deeply entrenched HCP prescribing habits. We needed to shift clinician decision-making to ensure a successful launch and better outcomes for patients.
Defining jobs to be done for a broadband proposition
Our client needed to identify needs, pain points and JTBD to ensure their new broadband proposition was grounded in robust consumer insight.
Exceeding US launch targets in Atopic Dermatitis
In a crowded atopic dermatitis market, our client launched a new biologic drug that, despite strong clinical data, risked being overlooked by clinicians due to prescribing inertia.
Unlocking growth for an iconic drinks brand
How can we drive growth for an iconic spirits brand by breaking into new casual consumption occasions?
Building the innovation pipeline for a global snacks brand
How can we build a consumer-driven innovation pipeline for a leading global snack brand?
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Editor,
Impact Magazine and Research-live.com
Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural Architects
Gemma Greaves,
Global Managing Director,
The Marketing Society
Its client testimonials show it has made behavioural economics accessible and actionable.
MRS judges ‘best new agency’ award
TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.
Martin Bryant,
Senior Consumer Insights Manager,
KFC UK and Ireland
The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.
Director of Consumer Insight,
Salomon
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Jane Bainbridge, Editor,
Impact Magazine & Research-live.com
Our clients include leading global brands, governments and NGOs.
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