What We Do
Behavioural Science
/Case Studies
Building behavioural science capability for a major insurer
A leading life and general insurance company wanted to build Behavioural Science capability within user experience design, development and execution.
Improving public safety with e-bikes
Northern Beaches Council had a problem with the sudden proliferation of e-bikes ridden by teenagers on paths in late 2023. Laws allow people under 16 to ride on pavements, and a serious safety threat to other pedestrians arises.
Unlocking mid-week meals: The biggest barrier to innovation can simply be existing habits
SunRice, Australia’s leading rice marketer, needed to find a way to increase the consumption of rice in family mid-week meals to meet its growth plans.
Reframing a symbol of comfort as harmful pollution
Wood smoke causes air pollution and problems for health, yet it is largely unseen as a silent threat in the homes of many people in New South Wales. Policy development required the investigation of how people heat their homes and their behaviour and attitudes around the use of wood heaters.
Greening our Cities
To combat Sydney's 'urban heat island' effect and achieve the goal of planting one million trees, we needed to encourage residents to plant trees on private property. In 2018, very few trees were being registered when planted.
Increasing driver sign-ups by optimising the earner funnel
A global ride-hailing company approached us with the challenge of increasing the number of drivers on the road due to rising demand. They were facing issues with their existing driver sign-up process, resulting in high dropout rates and poor conversion.
Unboxing and set-up experience of a Wi-fi Booster
The client wanted to design an Installation Guide which helps customers set-up a Wi-Fi Booster every time without additional support - we needed to make the whole process a system 1 cognitively easy journey.
Re-shaping the digital self-service ecosystem for a telco company
How can we encourage more customers to use our digital self-service channels?
Network Outage Experience Design
Planned internet outages (PIOs) are an important part of providing a high level of service to customers. Our client needed to create a suite of products, communications and processes which maximised customer experiences before, during and after the outage.
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Editor,
Impact Magazine and Research-live.com
Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural Architects
Gemma Greaves,
Global Managing Director,
The Marketing Society
Its client testimonials show it has made behavioural economics accessible and actionable.
MRS judges ‘best new agency’ award
TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.
Martin Bryant,
Senior Consumer Insights Manager,
KFC UK and Ireland
The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.
Director of Consumer Insight,
Salomon
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Jane Bainbridge, Editor,
Impact Magazine & Research-live.com
Our clients include leading global brands, governments and NGOs.
©2025 The Behavioural Architects
