What We Do
Behavioural Science
/Case Studies
Improving public safety with e-bikes
Northern Beaches Council had a problem with the sudden proliferation of e-bikes ridden by teenagers on paths in late 2023. Laws allow people under 16 to ride on pavements, and a serious safety threat to other pedestrians arises.
Driving Patient & Pharmacist Behaviour Change in Pain Management
We collaborated with Haleon and their HCHS faculty to unlock the potential of pharmacists to support better pain management by elevating everyday patient consultations.
Encouraging adoption of AI within healthcare diagnostics
TBA partnered with the National Consortium of Intelligent Medical Imaging to explore opportunities to accelerate the uptake of AI within the diagnosis of healthcare conditions.
Decoding decision drivers for healthier snacking brands
Our client wanted to dimensionalise the drivers of decision-making for healthier snacking and create a robust consumer-led segmentation to inform portfolio strategy and brand messaging.
Greening our Cities
To combat Sydney's 'urban heat island' effect and achieve the goal of planting one million trees, we needed to encourage residents to plant trees on private property. In 2018, very few trees were being registered when planted.
Increasing driver sign-ups by optimising the earner funnel
A global ride-hailing company approached us with the challenge of increasing the number of drivers on the road due to rising demand. They were facing issues with their existing driver sign-up process, resulting in high dropout rates and poor conversion.
Switching from single use coffee cups with reusable ones
A large hospitality chain wanted to understand drivers and barriers to the use of reusable coffee cups and create strategies to drive sustainable behaviour change.
Getting more people swimming
How can we motivate, nudge and steer more people in England to go swimming and make it a habit?
Starting a global revolution in oral healthcare
Globally, oral health is in a worse state than ever in human history. Our client wanted to take a brand agnostic role to improve oral health, starting with focusing on gum disease / gingivitis.
Encouraging people to both give and take The Big Issue
The Big Issue was set up to offer people ‘a hand up, not a hand-out’, however, research showed that 80% of people who pay for the magazine didn’t take it. The challenge was how to change this behaviour.
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Editor,
Impact Magazine and Research-live.com
Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural Architects
Gemma Greaves,
Global Managing Director,
The Marketing Society
Its client testimonials show it has made behavioural economics accessible and actionable.
MRS judges ‘best new agency’ award
TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.
Martin Bryant,
Senior Consumer Insights Manager,
KFC UK and Ireland
The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.
Director of Consumer Insight,
Salomon
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Jane Bainbridge, Editor,
Impact Magazine & Research-live.com
Our clients include leading global brands, governments and NGOs.
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