What We Do
Behavioural Science
/Case Studies
Unlocking mid-week meals: The biggest barrier to innovation can simply be existing habits
SunRice, Australia’s leading rice marketer, needed to find a way to increase the consumption of rice in family mid-week meals to meet its growth plans.
Reframing a symbol of comfort as harmful pollution
Wood smoke causes air pollution and problems for health, yet it is largely unseen as a silent threat in the homes of many people in New South Wales. Policy development required the investigation of how people heat their homes and their behaviour and attitudes around the use of wood heaters.
Unlocking new ways to tackle apathy in oral care
Our client wanted to motivate apathetic sensitive teeth sufferers who aren’t using a sensitivity toothpaste to use one!
Repositioning and restaging a healthier snacking brand
PepsiCo wanted to reposition and restage a healthier snacking brand - Lay’s Oven Baked - to drive growth in existing and new markets.
Leveraging latent love for a global spirits brand
Baileys, at the time the most loved spirit brand in a declining category wanted to reposition and unlock growth by stretching into the dynamic world of ‘real treating’ moments.
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Editor,
Impact Magazine and Research-live.com
Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural Architects
Gemma Greaves,
Global Managing Director,
The Marketing Society
Its client testimonials show it has made behavioural economics accessible and actionable.
MRS judges ‘best new agency’ award
TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.
Martin Bryant,
Senior Consumer Insights Manager,
KFC UK and Ireland
The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.
Director of Consumer Insight,
Salomon
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Jane Bainbridge, Editor,
Impact Magazine & Research-live.com
Our clients include leading global brands, governments and NGOs.
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