What We Do
Behavioural Science
/Case Studies
Optimising regulatory communications using AI tools
A major global e-commerce marketplace wanted to use a Behavioural Science lens to optimise regulatory communications to sellers, thereby increasing adherence and minimising disruption to both customers and sellers.
Improving public safety with e-bikes
Northern Beaches Council had a problem with the sudden proliferation of e-bikes ridden by teenagers on paths in late 2023. Laws allow people under 16 to ride on pavements, and a serious safety threat to other pedestrians arises.
Greening our Cities
To combat Sydney's 'urban heat island' effect and achieve the goal of planting one million trees, we needed to encourage residents to plant trees on private property. In 2018, very few trees were being registered when planted.
Optimising current account on-boarding communications
Our client wanted to encourage customers to make their new bank account their primary one by optimising current account on-boarding communications to eliminate friction.
Using behavioural economics to nudge paid app subscriptions
How can we increase the perceived value of paying for paid app subscriptions? The Behavioural Architects teamed up with Google Play to explore how behavioural science can help to effectively communicate the value of upgrading to paid app subscriptions.
Sweating the small stuff in direct mail marketing
To use Behavioural Science to increase response rates for direct mail communications, thereby increasing eye care appointment bookings.
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Editor,
Impact Magazine and Research-live.com
Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural Architects
Gemma Greaves,
Global Managing Director,
The Marketing Society
Its client testimonials show it has made behavioural economics accessible and actionable.
MRS judges ‘best new agency’ award
TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.
Martin Bryant,
Senior Consumer Insights Manager,
KFC UK and Ireland
The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.
Director of Consumer Insight,
Salomon
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Jane Bainbridge, Editor,
Impact Magazine & Research-live.com
Our clients include leading global brands, governments and NGOs.
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