What We Do
Behavioural Science
/Case Studies
Optimising the path to purchase for buying vinyl and merchandise
Our client wanted to better understand what motivates people to buy merchandise and vinyl and how they go about making a purchase in order to optimise the customer experience to drive growth.
Decoding decision drivers for healthier snacking brands
Our client wanted to dimensionalise the drivers of decision-making for healthier snacking and create a robust consumer-led segmentation to inform portfolio strategy and brand messaging.
Greening our Cities
To combat Sydney's 'urban heat island' effect and achieve the goal of planting one million trees, we needed to encourage residents to plant trees on private property. In 2018, very few trees were being registered when planted.
Increasing driver sign-ups by optimising the earner funnel
A global ride-hailing company approached us with the challenge of increasing the number of drivers on the road due to rising demand. They were facing issues with their existing driver sign-up process, resulting in high dropout rates and poor conversion.
Switching from single use coffee cups with reusable ones
A large hospitality chain wanted to understand drivers and barriers to the use of reusable coffee cups and create strategies to drive sustainable behaviour change.
Decoding Decisions - Understanding the 'messy middle'
Our initial Decoding Decisions work with client Google, based solely in the UK, explored how consumers make online purchase decisions, the role of behavioural science in this decision-making, and how these dynamics differ across a number of categories.
Getting more people swimming
How can we motivate, nudge and steer more people in England to go swimming and make it a habit?
Starting a global revolution in oral healthcare
Globally, oral health is in a worse state than ever in human history. Our client wanted to take a brand agnostic role to improve oral health, starting with focusing on gum disease / gingivitis.
Unlocking new ways to tackle apathy in oral care
Our client wanted to motivate apathetic sensitive teeth sufferers who aren’t using a sensitivity toothpaste to use one!
Unboxing and set-up experience of a Wi-fi Booster
The client wanted to design an Installation Guide which helps customers set-up a Wi-Fi Booster every time without additional support - we needed to make the whole process a system 1 cognitively easy journey.
Repositioning and restaging a healthier snacking brand
PepsiCo wanted to reposition and restage a healthier snacking brand - Lay’s Oven Baked - to drive growth in existing and new markets.
Re-shaping the digital self-service ecosystem for a telco company
How can we encourage more customers to use our digital self-service channels?
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Editor,
Impact Magazine and Research-live.com
Our digital clubhouse which is designed to inspire, share best practice and delight would be very different without The Behavioural Architects
Gemma Greaves,
Global Managing Director,
The Marketing Society
Its client testimonials show it has made behavioural economics accessible and actionable.
MRS judges ‘best new agency’ award
TBA have brought behavioural science thinking to some of our challenges in a way that is accessible for colleagues from across the business and has created actionable outputs.
Martin Bryant,
Senior Consumer Insights Manager,
KFC UK and Ireland
The Behavioural Architects are experts in the field of consumer understanding, delivering insight and impact. I would highly recommend them to anyone seeking to understand consumer behaviour and work with a team who deliver with passion and joy.
Director of Consumer Insight,
Salomon
The Behavioural Architects' articles are always stimulating, entertaining and informative and make BE principles both engaging as well as usable for all our readers
Jane Bainbridge, Editor,
Impact Magazine & Research-live.com
Our clients include leading global brands, governments and NGOs.
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